Fashion has always been a mirror of cultural moods, reflecting not only what’s happening on the runways but also what’s being searched, shared, and saved online. In 2024, this relationship between fashion and digital behavior became stronger than ever. Thanks to Google Trends, we can see exactly which aesthetics captured people’s imagination, what styles made a comeback, and which looks are quietly reshaping wardrobes around the world.
From the glamorous “mob wife” aesthetic to the delicate coquette revival, fashion in 2024 was all about contrasts. Data from Google shows us that people are no longer following a single dominant style they’re mixing maximalism with minimalism, vintage with futuristic, and quiet luxury with bold self-expression. Let’s take a closer look at the fashion trends that truly defined 2024 and how search insights revealed their rise.
Google Trends Snapshot: Fashion in the Search Bar
Google’s Year in Search 2024 spotlighted the Mob Wife Aesthetic as one of the top trending fashion terms of the year. Searches for fur coats, animal prints, and chunky gold accessories surged, showing how quickly a nostalgic style can be reborn in the digital era.
Meanwhile, interest in crochet shirts and crochet outfits steadily climbed throughout 2024, peaking in summer months as handmade and boho pieces became staples for vacations and festival seasons.
Denim saw no single dominating silhouette. Instead, searches for baggy jeans, flared jeans, and skinny jeans all trended simultaneously, proving that individuality now rules denim culture.
Google Trends also captured spikes in interest around “quiet luxury”, “coquette aesthetic”, and even “indie sleaze”—styles that reflect fashion’s current spectrum: from polished understatement to expressive nostalgia.
Mob Wife Aesthetic: Glamour Returns
The Mob Wife aesthetic became 2024’s most dramatic comeback, bringing back bold glamour reminiscent of late ’90s and early 2000s icons. Think oversized faux-fur coats, red lips, animal prints, stilettos, and piles of gold jewelry.
Google Trends confirmed its dominance: in January 2024, searches for “mob wife aesthetic” jumped globally as TikTok creators embraced the look. Instead of blending in, this trend celebrated being seen.
How to wear it: Pair a statement leopard coat with a sleek black dress and chunky gold hoops. The key is confidence this trend thrives on attitude as much as clothing.
Crochet Revival: Handmade Chic
One of the most heartwarming trends of 2024 was the crochet revival. From halter tops to matching skirt sets, crochet offered breathable, tactile fashion perfect for summer and vacations. Google Trends showed a clear seasonal spike in searches for “crochet shirt,” “crochet dress,” and “crochet bags.”
Crochet reflects the growing appetite for slow fashion and craftsmanship. It’s nostalgic, sustainable, and versatile working equally well as beachwear or festival fashion.
How to wear it: Style a crochet tank over a slip dress or embrace a matching crochet co-ord set with chunky sandals for an effortless boho vibe.
Denim Diversification: Every Cut Counts
For decades, one denim cut ruled at a time skinny jeans in the 2010s, mom jeans in the late 2010s, and baggy jeans in the early 2020s. But 2024 shattered this monopoly.
Google search data showed rising queries for baggy jeans, flared jeans, bootcut, and even skinny jeans. Instead of one look dominating, denim diversified. This shift reflects Gen Z’s anti-trend mindset: style is about personal comfort and authenticity, not fitting a single mold.
How to wear it: If you love retro, try flared jeans with a cropped blazer. Prefer casual cool? Baggy jeans with a fitted tank top hit the balance. Skinny jeans, meanwhile, can be revived with knee-high boots and oversized knits.
Quiet Luxury Meets the Coquette Aesthetic
Two aesthetics sat on opposite ends of the fashion spectrum in 2024, yet both thrived.
- Quiet Luxury surged in search volume after the success of shows like Succession. This style celebrates understated wealth neutral palettes, timeless silhouettes, and premium fabrics like silk, cashmere, and wool. It’s less about showing labels, more about showing taste.
- Coquette Aesthetic, meanwhile, leaned into sweetness and romance. Lace, ribbons, pastel bows, and feminine details were everywhere on TikTok, inspiring millions of searches worldwide.
How to wear them:
- Quiet Luxury: Opt for a tailored blazer, monochrome silk blouse, and wide-leg trousers in muted tones.
- Coquette: Try a bow hair clip, puff-sleeve blouse, or pastel lace camisole paired with a flirty skirt.
Together, these aesthetics reveal fashion’s dual personality in 2024: restraint vs. playfulness.
Indie Sleaze Resurgence
Grungy, messy, and unapologetic—the Indie Sleaze look returned in 2024. First popular in the late 2000s and early 2010s, this aesthetic brought back distressed denim, smudged eyeliner, vintage tees, and statement leather jackets.
According to Google Trends, searches for “Indie Sleaze” rose steadily, fueled by nostalgia and TikTok’s obsession with recycling subcultures. Shopping platforms like Depop even reported a surge in related keywords as secondhand lovers chased authentic vintage pieces.
How to wear it: Go for an oversized band tee tucked into ripped denim, add layered necklaces, and finish with scuffed boots. The charm lies in imperfection.
How Google Trends Shapes Fashion
Beyond aesthetics, Google Trends plays a powerful role in how brands and content creators strategize. Designers, retailers, and marketers now use search data to:
- Track seasonality: Spikes in “crochet shirt” searches during summer help brands stock the right collections.
- Spot rising subcultures: Searches for “coquette aesthetic” or “Indie Sleaze” reveal niche styles going mainstream.
- Time campaigns: Retailers can plan product drops around peak interest moments.
- Forecast consumer demand: By pairing Trends with AI, companies refine production and avoid overstocking.
For consumers, Google Trends offers a peek into what’s hot beyond runways, allowing anyone to align their wardrobe with what’s being globally celebrated.
Conclusion
2024 proved that fashion is no longer about a single “it” look it’s a spectrum where extremes coexist. The glam excess of the mob wife aesthetic sat beside the delicate coquette style; crochet revival celebrated craft while quiet luxury leaned into minimalism; denim embraced every cut, and indie sleaze reintroduced grungy rebellion.
What tied it all together? Google Trends. By capturing what people actually search for, it revealed the heartbeat of fashion beyond glossy magazines. In today’s style ecosystem, search data is as powerful as the runway it shows us not just what designers want us to wear, but what the world is truly curious about.
As we move into the next fashion cycle, one thing is clear: trends may change, but the way we search, share, and style them ensures that fashion remains both personal and global, timeless and ever-evolving.
